Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

134
Second, keep yourself in front of your clients with permanent, practical year-
end gifts. We always look for something unique, something special. We have
gained a reputation for creative gifts. For example, one year we sent miniature
mugs filled with gold paper clips. They were high quality, useful, and had our
logo sitting on everyone’s desk every day. In 2001 we sent yo-yos that lit up and
our card read, “It’s been a year of ups and downs, but we want to help light up
your new year.”
Third, keep yourself in front of your clients by ensuring that things go across
their desks throughout the year, for example, articles, notes of interest, books,
announcements, cards, seasonal greetings, candy, or even cartoons! Find a reason.
When someone joins our firm, we send a special announcement. For example,
when Garland joined our firm, we sent a miniature chalkboard and chalk
with the message, “Chalk another one up for ebb associates. . . .”
CAN YOU REALLY MARKET ON A SHOESTRING BUDGET?
Let’s face it. You need business or you will go out of business. Marketing leads to
business. You want to promote yourself and build a positive reputation. Marketing
can do this as well. Marketing costs money, and that’s one thing you may not
have. Can you really market on a shoestring budget? Let’s wrap this chapter up
with some things you can do that require a small financial investment. Many of
these are things you may have thought of in the past. But thinking doesn’t get them
done. Select a few of these and do them now—even if you have not completed your
marketing plan. Remember: “The time to market is all the time.”
Ten Ideas to Market on a Shoestring Budget
1. Call your college roommate and ask for a referral.
2. Call a dormant client and renew the relationship.
3. Slip an envelope stuffer in with your invoice to mention a new service or
product.
4. Write a press release for your local newspaper.
5. Write an article to send to your clients.
Marketing Your Consulting Services