Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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through your logo. I have had people say, “the consultant with the three little letters,”
referring to my lowercase name, which is an important part of my image.
And although they did not remember the company, they remembered the logo and
knew with whom they wanted to work.
If you are not satisfied with your name, it is never too late to change it. After
being in business for four years, I was less than satisfied with the name of my company.
At the time, I thought I could not change it since I had a client list and a good
reputation. Now after being in business for almost a quarter of a century, I look
back in amazement about how small the reach of that reputation actually was and
how much easier it would have been to change it then, rather than now. In fact, although
I am not contemplating a name change, I now see it as a potential marketing
opportunity!
One last thing: If you have not yet done so, ask your attorney to determine
whether the name you choose must be registered with the Secretary of State’s office
or whether it is already registered to someone else.
Logos
A logo identifies your business to the public. Like the name of your company, your
logo should say something about your consulting business. It should be easy to
find a designer who can create your logo for you as well as design your business
cards and stationery. Your logo should be displayed proudly on your business cards,
letterhead, envelopes, mailing labels, fax sheets, invoices, presentation materials,
folders, table tents, t-shirts, newsletters, and advertising specialty items. Have your
designer provide you with your logo in a format for your desktop. You will be surprised
at how many opportunities arise for you to use it.
Let me expand on advertising specialty items. You’ve all seen them. They are the
pens or calendars that you receive during the holidays. If you decide to send one
of these items to your clients, have fun with it. Don’t send them another pen. How
about a stress reducer ball, or a yo-yo that lights up, or a mug filled with anything
(jaw breakers, gold paper clips, coffee beans). Then create a card to go with it. For
example, the yo-yo could be accompanied by a card that says, “It’s been a year of
ups and downs. Hope this lights up your New Year.” The idea is to be creative, stand
out from the crowd, and keep your name in front of your clients. Choose carefully
and these will build your image quickly.
Marketing Your Consulting Services