Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
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You could also save time by finding multiple uses of marketing tools. For example,<br />
you could deliver the same speech to different <strong>gr</strong>oups. You could use that<br />
same speech for the basis of an article, you could tailor the article for different publications,<br />
and you could use the article as the basis of a press release. Once they are<br />
published, you could use the article and the press release as direct mail pieces. If<br />
you intend to attend a conference to network, you could submit a speaking proposal<br />
to the same conference. You could conduct a survey at the conference and<br />
use that as a basis for an article, a direct mail piece, or a prospecting letter. Start<br />
thinking about how you could get multiple uses from the marketing tools you<br />
choose.<br />
Expertise You may not have your own marketing department to develop slick television<br />
commercials, but there are ad agencies that can give you a fresh perspective<br />
on your logo or your new brochure. You may be surprised at how much you can<br />
do without hiring a <strong>gr</strong>aphic designer or a copy writer.<br />
Desktop publishing plus a little creativity gives you your own mini marketing<br />
department. And this book will help you start creating ideas of your own. The<br />
chapter on creativity at the end of this book will teach you creativity tools and give<br />
you examples of how others have been creative.<br />
In addition, this chapter features additional support for small businesses like<br />
yours. The ebbvice inserts are select, sure-fire marketing techniques. Each is a<br />
nugget of advice guaranteed to blow away your competition. ebbvice for your marketing<br />
plan—just when you need it the most!<br />
The <strong>Marketing</strong> Advantages of Being a Small <strong>Consulting</strong> Firm<br />
Flexibility is the <strong>gr</strong>eatest advantage you have as a small firm. You do not have a<br />
large board of directors to please. You can concentrate on your customers. You do<br />
not have a management <strong>gr</strong>oup that expects things to be “the way we’ve always done<br />
it before.” You have the flexibility to react to market changes quickly, to adjust your<br />
marketing plans as needed. You do not have a large marketing and sales force that<br />
have been indoctrinated in a corporate marketing style. You have just your desire<br />
to be as creative as you choose. Although flexibility is an advantage, there are still<br />
a couple of minimum expectations that you must adhere to for maximum marketing<br />
success.<br />
<strong>Your</strong> <strong>Marketing</strong> Plan: Can You Market on a Shoestring Budget? 107
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