Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
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<strong>Your</strong> designer should speak with you about selecting a provider and the kind<br />
of services you will want to have. <strong>Your</strong> designer should also discuss sending notices<br />
to Internet directories and search engines to attract visitors to your site. Contact<br />
your attorney if you intend to accept online credit card transactions or conduct<br />
contests. These raise legal issues for which you need an expert’s advice.<br />
The address you choose should be something that is easy to remember and that<br />
makes sense to your potential clients. Using your corporate name is the easiest.<br />
Ours was not available. One of our employees, Garland, came up with something<br />
that is almost as good. Our address is www.ebbweb.com. The advantage of our<br />
name is that it is easy to remember. However, it is not easy to say clearly. A clear<br />
domain name is necessary; a <strong>gr</strong>eat domain name is a competitive tool. Leslie<br />
Charles’ website is www.whyiseveryonesocranky.com, the name of her book. Very<br />
practical and clever. I highly recommend that you choose a .com address. It is an<br />
assumption in the world of business. Also keep it simple.<br />
Luick tip . . .<br />
Unify your web address and e-mail address. For example,<br />
elaine@ebbweb.com.<br />
Maintain <strong>Your</strong> Website<br />
You will want to post new information to your website every month or two. This is<br />
a responsibility that can become a burden if you are not clear about it up-front.<br />
You want people to return to your site. Seeing the same thing after the second or<br />
third visit will not encourage them to return.<br />
Visit your site regularly. Respond to e-mail and requests within twenty-four<br />
hours. If you have an order process, complete an order yourself to ensure that the<br />
process remains as smooth as you desire.<br />
Ask your clients to visit your website and provide you with suggestions. What<br />
would they like to see more of, less off, deleted, changed, or added? Would they like<br />
how-to advice? Articles they could download for their own newsletters? More information<br />
about your services? You won’t know until you ask.<br />
<strong>Your</strong> visitors should learn enough about you and your firm from your website<br />
to gain confidence in your skills and abilities. <strong>Your</strong> website should not only exude<br />
the kind of image you desire, but also the credibility you have earned.<br />
<strong>Marketing</strong> Technology: What Will Work for You? 215
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