Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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Luick tip . . .
One of the easiest and fastest measures of the effectiveness of your
marketing strategy is to ask all new contacts how they heard about your
company. Track the responses, and soon you will see trends about the
strongest marketing paths to your door.
• Ask your employees or colleagues about their views of trends and how well you
are meeting the needs of the marketplace.
CLARIFY YOUR PRESENT PREFERENCES
One of the reasons you are an entrepreneur is that your preferences can guide your
business strategy. This section will assist you to clarify the type of clients and business
you would like to acquire. The three activities will provide clarity about your
business preferences, your skill preferences, and your personal preferences.
Business Preferences
You may change your marketing strategy in the next phase, but for now you will
probably want to clarify the business preferences that have defined your strategy
to date. These questions should provide you with your strategy definition. Answer
the questions to the best of your knowledge. If you do not have definitive answers
at this time, simply jot down what you believe has been behind your choices to
date. Your responses will help you clarify how you have been thinking about your
preferred client base—even if it hasn’t been declared in a specific marketing plan.
• Describe your market niche in detail.
• Where is your business heading?
• What size companies do you want to serve?
Marketing Your Consulting Services