Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

July 12, 20xx
Exhibit 7.4. Sample Introductory Prospecting Letter
Mr. Roger Brown, President
Rocky Rococo Corporation
333 West Mifflin Street
Madison, WI 53703
Dear Mr. Brown,
From Brown’s Diner to fifteen units and franchising plans is a success story that
could only be written by the best Chicago pan-style pizza. This exceptional product
is a result of your high standard for consistency and quality. In addition, we
know how highly Rocky Rococo values people. You do not want customers to wait,
yet you want them to experience the best pan-style pizza in the nation. You want
to offer variety yet consistency, thus your unique system of selling pizza by the
slice. You want families to feel at home, thus your new Hostess Program.
We at ebb associates value people, too. In fact, staying in touch with the needs
of a company and its employees is our specialty. We work with companies and organizations
who are interested in improving their productivity through improved
communications. Managers and supervisors who participate in our training programs
have found as their communication and management skills improve, so do
the quality and quantity of work. ebb associates presents workshops and seminars
on supervisory training, management development, sales training, and customer
relations. Our clients, including Land O’ Lakes, Dorman-Roth Foods, Hershey
Chocolate, and many others, recognize our commitment to meeting their needs,
providing exceptional training, and getting results.
Opening eight new stores in the next year in such places as Oshkosh, La Crosse,
and Milwaukee is not an easy task. We at ebb associates would like to show you
how improved communications can result in a smoother expansion plan, and
how it can reduce mistakes and continue to improve customer relations.
I will call you within the week to schedule an appointment to discuss how we can
assist you to meet your goals at Rocky Rococo. I am enclosing a list of the course
titles that we will individualize for your specific needs.
Sincerely,
Elaine Biech
ebb associates
Prospecting in All the Right Places: How Do You Find Clients? 149