Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Marketing
Can It Be Fun?
As a consultant, I have the most fun when I am involved with sales
and marketing. That’s a long way from my declaring to a potential
client fifteen years ago that “I don’t do sales and marketing!” But
why? Why do I have the most fun by marketing?
Marketing is a combination of creativity and logic. Up to this point we have
spent a great deal of time discussing the logic side, such as how to research your
competition, how to write a marketing plan, how to retain clients, and how to
warm up a sales call. While all of those are critical to successful marketing, it’s really
the creative side that is the most fun. Creativity makes marketing pop and gives
selling a sizzle.
So how do you come up with creative ideas? How do you create that pop and
sizzle? Let’s have some fun.
PROVEN WAYS TO GENERATE MARKETING IDEAS
Where can you find creative ideas? How do you generate something that will grab
people’s attention and send your message as well? How do you turn them into
marketing ideas? And how do you implement them? Can you use the MUMU
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