Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
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<strong>Your</strong> website is the only marketing tool that must be combined with other tools<br />
to work. It is not intended to broadcast information like your other marketing<br />
tools. It will not replace any other marketing tools. Instead, you will need to publish<br />
your website address in conjunction with your other marketing items so that<br />
potential clients can find you and your information.<br />
Website Tips<br />
There is so much to remember about websites! I think it is much better digested<br />
in little “bytes.” The tips listed here are a few of the practical ideas I discovered as we<br />
put our website together. I think they will be helpful to you as well.<br />
• Before you launch your site, test it with four or five colleagues who will give you<br />
candid feedback about the site.<br />
• Keep your first para<strong>gr</strong>aph short and <strong>gr</strong>ab your readers’ attention immediately.<br />
Less than 5 percent of the readers will scroll beyond what they see on the screen.<br />
• Keep your site up-to-date. Changes create interest and encourage repeat visits.<br />
So update yours every month or two.<br />
• Promote your site through all of your other marketing tools. <strong>Your</strong> website<br />
should be listed on articles you publish, on your stationery, business cards, any<br />
ads or direct mail, and every other form of marketing you conduct.<br />
• Ensure that your website continues to have the same look and project the same<br />
image as your other marketing materials. The message, the <strong>gr</strong>aphics, and the<br />
typeface should all be con<strong>gr</strong>uent.<br />
• Give something away. The climate of the web is one of sharing. You may consider<br />
giving away an article you’ve written or tips for doing something.<br />
• Make it interactive. Post quizzes, puzzles, self-assessments, or other activitybased<br />
materials that your visitors can have fun with or have scored.<br />
• Be sure to link your site to others that share your philosophy or that provide<br />
information that will interest your visitors. Update your links as you discover<br />
others. Make these links a different color from the rest of the text.<br />
• Finally, remember that the strength of the Internet is not in the technology, or<br />
the convenience, or even the speed. The strength lies in the message that you<br />
deliver. You must find a way to offer value to the visitors.<br />
<strong>Marketing</strong> <strong>Your</strong> <strong>Consulting</strong> <strong>Services</strong>
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