Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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• Be interviewed by a newspaper about your specialty.
• Submit a public relations release.
• Take an ad out in the newspaper.
• Submit a review of your book to a newspaper.
• Complete a publicity stunt (the largest team-building group) and submit
a picture.
Now it’s your turn. Use the nouns to create at least fifteen actions that you
could complete that will get your name in front of the potential clients you’ve
targeted.
3. Establish a budget for your marketing plan. How much can you invest in
putting the word out that you exist? It may be anywhere from $0 to thousands
of dollars. Examine your budget to determine what that amount is
today. Now determine some contingencies. If some of the projects come
through that you have in the works, what percent of the profits for each of
those can be added to your marketing budget?
Marketing Your Consulting Services