Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Where to Look for New Ideas Sometimes the really creative ideas listed earlier in
this chapter are more creative than you need. What other places can you look for
ideas besides visiting toy stores? Check out the industry journals that are read by
your clients, reading both the articles and the ads. Read the Wall Street Journal.
Walk the floors of your industry trade show, collect brochures, talk to the sales
reps, and ask questions. Attend presentations at local, regional, and national conferences.
Listen to talk shows on radio. Take a tour of one of your client’s plants,
offices, or wherever the work is completed.
Marketing, Creativity, and Fun
So can marketing be fun? You bet! Remember to send me your most creative marketing
idea and I will send you a deck of Idea Sparkers!
MARKETING: TAKE ACTION
1. Select one of the ten creativity techniques. Use it to attack your most difficult
marketing challenge.
2. Select one of the ten successful marketing campaigns and adapt it to your
situation. How could you use it?
3. Select one of the holidays worth celebrating and add it to your marketing
plan. Highlight it on your office calendar and in your PDA or Day-Timer.
Marketing: Can It Be Fun? 245