Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Lists, Plans, and
Last-Minute Advice
Where’s Your Opportunity?
One of the best things about writing a book is that I have the opportunity
to include what I think is most important. In this
case, a few things did not fit in the other chapters, so I have created a
chapter just for these loose pieces.
LISTS
Several lists did not make it into other chapters. So they appear here. The Getting
Unstuck list in Exhibit 12.1 can be used at any time, but is presented here for you
to use, especially when you are stuck about any aspect of marketing. Use the suggestions
to push you into a creative mode when you do not feel very creative. I
originally wrote the list when I consulted for Land O’Lakes. The list later made it
into a creativity book that I wrote called The ASTD Trainer’s Sourcebook: Creativity
and Innovation.
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chapter
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