Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Your Marketing Plan
Can You Market on a Shoestring Budget?
As a consultant, you are most likely not on the Fortune 500 list.
You are not a large business, but most likely a small entrepreneurial
firm facing cash flow concerns, limited time availability, and
a lack of marketing moxie. These issues can be viewed as insurmountable
and the reason you cannot create a marketing plan or they
can be viewed as the very impetus to create a marketing plan. Problem
or opportunity? It’s all in how you view it. If you have given up,
don’t read any further. Get back to the grindstone. If you see this as
an opportunity, let’s begin to plan for what you can do to keep sales
flowing and growing.
MARKETING PLAN PRELIMINARIES
Let’s first alleviate your concerns of a lack of money, time, and marketing expertise.
Then let’s examine the advantages you have as a small consulting organization.
Then we will discuss a marketing plan that works. Finally, let’s identify some ideas
that will make your marketing work for you.
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