Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

270
Hiam, A. (2000). Marketing kit for dummies. Foster City, CA: IDG Books Worldwide.
Levinson, J., & Godin, S. (1994). The guerrilla marketing handbook. Boston, MA:
Houghton Mifflin.
Levinson, J., & Godin, S. (1997). Guerrilla marketing with technology: Unleashing the full
potential of your small business. Reading, MA: Addison-Wesley.
Lewin, M.D. (1997). The consultant’s survival guide. New York: John Wiley & Sons.
Mackay, H. (1989). Swim with the sharks without being eaten alive. New York: Currency/Doubleday.
Mackay, H. (1997). Dig your well before you’re thirsty. New York: Currency/Doubleday.
Michaels, N., & Karpowicz, D. (2000). Off-the-wall marketing ideas. Avon, MA: Adams
Media Corporation.
Misner, I., & Davis, R. (1998). Business by referral: A sure-fire way to generate new business.
Austin, TX: Bard Press.
Parinello, A. (1994). Selling to vito: The very important top officer. Holbrook, MA: Bob
Adams, Inc.
Rackham, N. (1996). Getting partnering right: How market leaders are creating long-term
competitive advantage. New York: McGraw-Hill.
Spoelstra, J. (2001). Marketing outrageously: How to increase your revenue by staggering
amounts! Austin, TX: Bard Press.
Weiss, A. (2002). How to establish a unique brand in the consulting profession. San Francisco,
CA: Jossey-Bass/Pfeiffer.
Reading List