Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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Luick tip . . .
Subscribe to the Wall Street Journal and Fortune magazine to continue
to be knowledgeable about what is happening in the industries you are
serving. Knowing what is happening will help you predict what your
clients will need and what you might need to change in your strategy.
Future Plans What plans do you have for your business? What are your goals for
the business? Are your goals specific, measurable, and time bound?
Pull this section together by completing this statement.
I am a consultant who helps my client to ______________________________
_________________________________________________________________.
This benefits them __________________________________________________
_________________________________________________________________.
Define Your Management Plan
Defining your management plan will help you think through the resources you
have to construct and implement a marketing plan for your consulting business.
Management Who are the key players in your business? What are their duties,
compensations, and benefits? If you are the sole employee, how do you manage all
that needs to be completed? What is your salary?
Support Staff When do you expect to hire additional personnel—if ever? How
often do you use specialty contract assistance to complete the work? What percent
of your income is spent on support personnel? What percent of the time do you
believe you are using your time wisely?
Expertise What experience do you have in marketing, sales, managing a business,
and other supporting roles? What is your education level? What professional support
do you use, such as an attorney, accountant, or banker? What banking services
do you use and where? What process are you using to establish credit?
Marketing Your Consulting Services