Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

“Elaine’s practical zest of ‘yes, you can do it now—here, let me show you how’ takes you by the hand
to build the marketing plan of your business and gets you into action immediately. An easy read and
helpful resource that makes marketing the game to play.”
—Aviv Shahar, president, Amber Network
“What a treasure of proven marketing insights! Elaine Biech has the market cornered on advice for successful
consulting, and her latest effort is rich with tips and tricks of the trade. She asks the right questions
to guide the consultant to a new understanding of a true marketing approach. I recommend this
book to every consulting professional as a must-have reference.”
—Rex Gatto, Ph.D., Gatto Training Associates
“The subtitle of this book could be ‘The Great Idea Dream Factory.’ Imaginative tips fill each page.
Elaine’s marketing lessons are useful and easy to apply to every consulting practice. If you are starting
a career as a consultant Monday morning, be sure to read this book by Sunday night.”
—Jean Lamkin, director of career development, Landmark Publishing Group
“For anyone who has had a great service or product, you learn painfully fast that it’s the marketing that
makes it viable. This book is a great ‘how to’ in making marketing easier and more engaging than you
thought possible. I have been a client of ebb associates for years and have personally experienced these
‘tips.’ The actionable tips in this book make ebb stand out from the crowd.”
—Shirley Krsinich, executive and management talent consultant, American Family Insurance
“I continue to utilize techniques learned from Elaine and ebb associates when they first worked with
Lands’ End: organization, analysis, research, creativity, and simplicity are a few of the principles. These
concepts once again come through in this publication. She continues to make complex ideas simple
and enjoyable. This book is a great resource to focus priorities to market your consulting business.”
—Mindy Meads, executive vice president, Lands’ End
“Marketing is the key ingredient to any successful business. Elaine makes the marketing process for
consultants easy. I recommend that if you must market, keep this book on your desk. It is that good—
and that indispensable.”
—Maribeth Kuzmeski, author, Red Zone Marketing
“Elaine Biech has done it again! Like her other books, Marketing Your Consulting Services is bursting
with ideas that any professional can implement immediately. This is an indispensable guide for anyone
who is building a consulting business. I’m convinced that even people who thought that they
dreaded marketing will get inspiration from the perspectives and practical suggestions in this book.”
—Diane Hessan, president and CEO, Communispace Corporation
“If you entertain the assumption that there is nothing new in ‘marketing,’ then this book both confirms
and denies that mind-set! Elaine Biech does it again—she adds an additional ‘P’ to the marketing lexicon:
practical. I especially enjoy her ‘Fast Fourteen’ and the ‘Quick tips’ as common sense reminders
of what we often forget when we struggle with the marketing dilemma.”
—Ronald E. Galbraith, CEO, Management 21, Inc.
“I could have used this book when I was a marketing manager at Apple, marketing ‘programs.’ As Biech
points out early on in this fascinating book, consulting is a profession unlike any other. Therefore, you
need a marketing plan that is different from someone who sells a tangible product like, say, computers.
Let Marketing Your Consulting Services teach you how to get your service, expertise, knowledge,
and experience in front of the prospects that are the right fit for you.”
—Sue Fox, author, Business Etiquette For Dummies, and former program marketing manager, Apple