Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

“Marketing Your Consulting Services takes the mystery and complexity out of marketing. If you’re as
tired of the marketing mystery and rhetoric as I am, this book will restore your faith.”
—Pamela J. Schmidt, executive director, Instructional Systems Association
“Elaine Biech gives new meaning to marketing as she shares her experiences as well as her insights into
the world of marketing. It’s a book that every consultant should read and offers a wealth of information
including great tips and what pitfalls to look for. A very readable book that provides simple details
on how to make marketing fun.”
—Kathleen Talton, program manager, Precise Systems, Inc.
“Once again, Elaine has written a book that provides valuable, practical tips for consultants. I have a
marketing background, and I am still challenged marketing my consulting services to clients. I learned
many useful ideas that I employ today to increase my client base. As consultants, we are nothing without
the clients we serve. Elaine shares her many years of successful marketing tips for getting clients.
Don’t put together this year’s marketing plan without reading this book. Put it on your book shelf if
you are a consultant!”
—Maureen Moriarty, consultant and executive coach, Pathways to Change
“Elaine has written another must-have book for consultants! Full of useful and concrete steps to identify
how to conduct a successful marketing campaign, she presents a creative and compelling plan to
develop a marketing strategy. She removes the fear and intimidation factors surrounding the concept
of marketing by providing a clear practical how-to guide. Elaine shares her many years of professional
experience with her competition. We are all the beneficiaries of her generosity.”
—Maggie Hutchison, consultant
“Elaine promises practicality, and she delivers! From the ‘Fast Fourteen’ to the concept of marketing
all the time, she presents surefire ideas to fit any consultant’s marketing comfort level.”
—Judith Free, senior consultant, Free Associates, Inc.
“Elaine’s dynamic personal style comes through in this book. It’s high energy, refreshingly straightforward,
creative, and just packed full of useful information.”
—Kathy Armstrong, illustrator and designer
“As with all her previous books, Elaine has again written a very practical, straightforward, and easy-toread
guide for consulting professionals that will bring immense and immediate value to them and their
practices.”
—Bob Sautter, consultant
“Elaine Biech is the consummate pro at consulting. Her earlier books establish her credentials; watching
her in practice proves her mastery. Now she closes the loop with practical advice on how to select
and win the clients who will benefit from skilled, capable consultancy.”
—Joseph Wojtecki, Center for Risk Communication
“Elaine has done it again! Marketing Your Consulting Services is the best practical guide available for
new and experienced consultants alike. How often have I said that I hate to market and sell, that I just
want to consult? Elaine takes that attitude and shows how the marketing challenge is really an easy and
practical exercise even for those of us who shun the very idea. Instantly useful, applicable, and practical,
this book avoids the theory and jargon of marketing that make it a foreign and frightening concept.
Marketing Your Consulting Services complements Elaine’s previous volumes that guide the
consultant to a successful business practice.”
—Barbara Pate Glacel, Ph.D., principal, The Glacel Group, and author, Light Bulbs for Leaders