Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Marketing Technology
What Will Work for You?
Domain name, hyperlinks, host, browser, search engines, URL.
The Internet introduced a foreign language to most of us. Yet
just as everyone expects a consultant to have a telephone number, people
also expect us to have a website address. You won’t be asked, “Do
you have a website?” You will be asked, “What is your website address?”
with the assumption that you have one.
This chapter will discuss marketing on the web, electronic newsletters, e-mail
marketing, and a few other ideas about using technology in your marketing mix.
This chapter will be relatively short. Living up to my earlier promise to make
this practical, I will provide you with ideas and tips that I have learned. However,
I am not an expert in the technical arena. Therefore, I am short on practical!
Even so, I think you should consider technology and all that it has to offer. I
highly advise that you find your own consultant to help you through the cyberspace
and technology issues and concerns.
Luick tip . . .
Get your own domain—a .com is best.
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