Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Marketing Image
What Message Do You Send?
When consultants think about marketing, often the first thing
that comes to mind is a brochure. Quite honestly many consultants
are successful without ever designing a brochure. You should
be aware that many other items send messages to your clients as well.
“Send” in this case means in the mail and/or in person. You will want
to ensure that all of your messages, on paper or in person, are consistently
professional.
Developing a powerful, consistent marketing message that establishes the image
you desire is critical. Doing so provides repetition for potential clients, and repetition
is what helps people remember you. You send marketing messages by means
of who you are, what you do, and what your marketing materials look like. Your
consulting company’s image will influence those who hire you.
CONSISTENCY IS CRITICAL
One of the biggest marketing mistakes new consultants make is sending inconsistent
messages to potential clients. This is done inadvertently. They don’t mean to do
it, but as their businesses evolve, their marketing strategies do too. A consultant
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