Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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• Once your basic presentation and marketing plan have been developed, it is easy
to repeat.
Send Greetings Aha! One of my favorite personal marketing tools is sending letters,
notes, birthday cards, and holiday greetings to clients, colleagues, and friends.
I found a wonderful card designer in Minnesota who designs and hand makes special
cards for me. Everyone should have a Janah designing cards for clients. Many
of my clients keep the cards or even frame them!
Considerations:
• Find your own comfort zone on this one.
• Postcards are an alternative.
• Keep cards available so that you don’t need to rush out to buy one for every
event.
• Keep a list of client, employee, and colleague birthdays; add to it regularly.
Luick tip . . .
Check out your local card shop. You will be amazed at how many
celebration cards are available besides birthdays, for example,
congratulations on your new grandchild and congratulations on
your new position.
Send Information Send articles, books, or tapes. If you present at a conference,
purchase copies of the tape to send to your clients. If an article is written about
you in a magazine or newspaper, purchase reprints to send. If you come across
books or articles that would be appropriate for special clients, buy the book or the
magazine and send to the clients.
Considerations:
• Take care to follow all copyright laws.
• Purchasing reprints of a good article in bulk is less expensive than you think,
has a professional look to it, and will impress your clients.
• Write notes to your clients in the books you give them; they will always remember
who gave them the books.
Marketing Your Consulting Services