Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Personal Preferences
Although your personal preferences will not seem as critical to your marketing
plan as some of the other data, if you are not happy with your schedule, income
level, and partnering opportunities, you may ask yourself why you are in business
at all. It will eventually affect your work; your clients will notice; and business will
begin to deteriorate. Or as the saying goes, “If Mama ain’t happy, ain’t nobody
happy!” Your personal preferences are very important to your overall personal and
professional success.
Complete the Personal Preferences Chart in Exhibit 2.3 to help you identify
those aspects of consulting you wish to guide your future plans. In most instances
these items will relate to your personal goals. What does your completed chart tell
you about the kind of work you prefer?
In the next chapter you will assess your competition and your clients. In the
chapter after that you will examine the image you presently project. After you have
completed each of these (assessed your business, your competition, and your clients
and assessed the image you project), you will begin to analyze what you learned
and determine whether the strategy you defined in this chapter still makes sense.
This will help you generate a list of potential customers with whom you want to
do business—ensuring your company’s marketing success.
MARKETING: TAKE ACTION
1. Review the assessment of your company.
• If you have not written a marketing plan, what are you presently doing to
attract business? How much time is devoted to attracting business? What
percent is paying off? What opportunities are you missing?
Internal Assessment: What’s Your Company’s Marketing Success? 33