Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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• Be aware of the many variables that are out of your control.
• Once a successful ad is designed it can be repeated.
• Only you can decide whether or not a yellow pages ad will help you to sell your
services. A study showed that people go to the yellow pages with an open mind
and the most effective ads are those that show a benefit in the headline and
build trust by announcing the number of years in business.
Directories Directories are a way to list your business so that people can locate you.
Industry-related or professional directories are abundant, and most are now accessible
by computer. When you place your ad there will most likely be a small fee.
When you develop your ad think about all the ways it could be cross-referenced:
consultant, management consultant, change agent, team building, and so forth.
Considerations:
• Don’t fall for the direct mail ads that congratulate you for being selected as one
of the world’s greatest, youngest, best of anything. There is usually a fee connected
with very little promotional opportunity.
• If you are going to place an ad, include your logo and picture for more impact.
• Determine who the directory’s audience is and who will see your ad.
• Check with your local librarian, the Internet, your professional organization, and
others to identify all the directories available to you before signing on with one.
Phone Hold Messages If you absolutely must put your clients on hold, a little light
music helps to pass the time. You can also include some information about your
company.
Considerations:
• Avoid using radios; you can never be sure what the music or the ad will be when
your most important client calls.
• If you do not take advantage of messages, it may be best to avoid doing this at all.
Trade Shows You may rent a booth at trade shows or expositions that are often connected
to conferences. Remember, you will most likely pay for the space as well as
rent for everything else you need, such as electrical hookups, carpeting, tables, table
Marketing Your Consulting Services