Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

some that require the entire year. You can set goals for two years out if you wish;
however, with the marketplace changing as rapidly as it does, they may be more
visionary. Do go ahead and establish longer-range goals if you choose. No matter
what your timeline is, make certain that you believe all are achievable.
Here are a few examples of measurable goals:
• Generate $80,000 in repeat business from 1/1 to 5/31.
• Generate $70,000 in new business from 1/1 to 5/31.
• Retain all current clients.
• Expand services to current clients.
• Acquire two new clients with billable hours valued at $45,000 by 12/31.
• Acquire four new clients in the tri-state area by 2/28.
• Acquire one new client in the pharmaceutical industry by 2/28.
• Acquire three new clients in the Seattle area by October 31.
• Secure two major clients to occupy 40 percent of my time.
• Generate four prospective client leads within sixty days.
• Ask present clients for six referrals within thirty days.
• Acquire two new referral clients by mid-May.
• Acquire two contracts to install personnel tracking systems within six months.
• Select one new industry before the end of the year.
• Identify three new trade associations to support the newly selected industry.
• Increase client inquiries by 15 percent by next year.
• Present at one new conference in the next calendar year.
• Make twenty-five contacts in the banking industry by the end of April.
• Sell Communication Styles program to five current clients by June 30.
• Submit proposals to at least three new conferences within nine months.
• Offer to write another ASTD Info-Line.
• Teach one technical course at the local community college each semester.
Your Marketing Plan: Can You Market on a Shoestring Budget? 121