Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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5. Call the fourteen names provided to you in the previous idea. Ask for time
on their calendars to chat with you about how you might be able to help
them.
6. Add fourteen names to your mailing list. Send each a brochure with a note
from you.
7. Identify fourteen dormant clients (people you have not spoken to in two
years) and call them to see what they have been doing.
8. Read a good book? Seen a great website? E-mail the title and author or the
website address with fourteen words about why you liked it to fourteen people
who could refer you to new clients.
9. Write a fourteen-paragraph article for your website. Then contact fourteen
clients and ask them to read it and provide you with feedback.
10. Take fourteen minutes to decide how you could improve your answering machine
messages. Then implement the ideas.
11. Go to your local bookstore. Scan at least fourteen of the newest books that
focus on your area of expertise. Identify phrases, concepts, and thoughts you
could use in your next prospecting letter.
12. Identify fourteen events, such as conferences, meetings, or social gatherings,
that will occur in the next year, where you could touch base with potential
clients. Add all fourteen to your annual calendar.
13. Identify fourteen strangers to whom you would like to sell your services. Skip
ahead and read Chapter Seven to determine how to prospect.
14. Identify fourteen journals, magazines, and newspapers to which you could
submit an article or a press release.
Select one of these items and do it today. Follow up with a call or another next
step fourteen days from today. And in between begin to read this book so that you
can learn the rest of the marketing story.
Tips
Several tips are highlighted in each chapter. Most are not dependent on the chapter,
so you may use them as stand-alone ideas. Many will initiate thoughts you
may not have had in the past. Try some of them. Use others as thought-starters
for your own ideas.
Preface