Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
Marketing Your Consulting Services.pdf - epiheirimatikotita.gr
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238<br />
As time drew near and no other ideas surfaced, the employees started to accept<br />
the idea. The trade show attendees bit too. The teeth were a smashing success. They<br />
were printed with the company’s 800 number so that clients and potential clients<br />
could reach PSC easily. In addition, PSC paid attention to the packaging to ensure<br />
that the message they were conveying was professionally presented.<br />
The miniature walking teeth were nestled in red shredded paper and packaged<br />
in a glossy white box. Walk the Talk was emblazoned on the cover in metallic blue<br />
and gold on the lid. Accompanying the teeth was a printed fable about the importance<br />
of living your values, “The Legend of the Walking Teeth.” On the back of the<br />
fable is this quote, “Words to live by are just words . . . unless you live by them. You<br />
have to Walk the Talk.”<br />
The teeth have impacted business significantly and changed the image of the<br />
company. In fact, the campaign was so successful that the company changed its<br />
name to The Walk the Talk Company! What a payoff for taking a risk.<br />
What could you do that might be just a little risky but would attract client<br />
attention?<br />
Expand and Shrink<br />
MasteryWorks, Inc., was looking for something that could be mailed or used as an<br />
ad to hook people into the services they provided. They wanted something that<br />
would teach readers something about themselves and entice them to want to purchase<br />
more of their products. They had many books, articles, and workshops, but<br />
these were too large and valuable to give away on a large scale.<br />
One day, Caela Farren, president of MasteryWorks, was sitting on an airplane<br />
and realized how much she enjoyed learning something about herself from the<br />
ten-question quiz she had just completed in a magazine. That was it! When she returned<br />
from her trip, she took some of the materials the organization presented<br />
and shrunk them down to a ten-question quiz that provided insight about the person<br />
who completed it.<br />
Like MasteryWorks, you may have something that hooks potential new clients<br />
personally to your materials. For example, if you are a financial consultant it may<br />
be a quick assessment about your chances of retiring rich. If you are a nursing<br />
home administration consultant, it may be ten tips for selecting a nursing home<br />
for your parents. Look through your files. What do you have that could be expanded<br />
or shrunk to use as a marketing tool?<br />
<strong>Marketing</strong> <strong>Your</strong> <strong>Consulting</strong> <strong>Services</strong>
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