Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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My customer base suggests that:
• The kind of companies I presently serve are ____________________________
_______________________________________________________________.
• The industries I focused on are ______________________________________
_______________________________________________________________.
• My expectations for customers are ___________________________________
_______________________________________________________________.
Define Your Financial Situation
Examining your financial situation will help you think through the resources you
have available to implement a marketing plan for your consulting business. A large
investment does not determine success. Your creativity and a wise plan will be more
important.
Income Are your gross sales increasing, decreasing, or remaining the same? What
percent of your income is profit? Are profits increasing, decreasing, or remaining
the same? Why? Are expenses increasing, decreasing, or remaining the same? Why?
Market What is the estimated total market in dollar value of the industry you are
serving? Is this market and/or industry in a growth or declining mode?
Projections What assumptions are you making at this time, such as market health,
gross profit margin, required overhead, payroll, and other expenses? What are your
cash-flow projections for each month of this year? What are your three-year cashflow
projections?
Emergency Funds Do you have a line of credit? How much? What is your personal
net worth as displayed in a financial statement? What personal funds can you tap
if necessary? What other resources are available if you need assistance?
My financial situation suggests:
• The income trend is _______________________________________________
_______________________________________________________________.
Marketing Your Consulting Services