Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

What changed from the time you left the session? Probably nothing more than
the fact that you stopped believing that it was a high priority in your life.
Marketing is a high priority for the success of your business. And you have a
choice. You can either believe that the time is right, and you can make a difference
in your business by developing and deploying a marketing plan and implementing
some of the ideas in this book—or you can choose not to believe it. Whatever
you decide, it will make a difference one way or another. The circumstances are
the same. You will make a choice.
You can choose to see it as an opportunity whose time has come ...or not.
Before You Turn the Page
Before you turn the page, please read this paragraph completely. When you turn
the page you will see some letters in Figure 12.1 that spell a phrase. When you see
the letters, quickly read the words out loud. Then look at them a second time.
Lists, Plans, and Last-Minute Advice: Where’s Your Opportunity? 265