Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

covers, backdrops, and even the wastebasket. It’s a great way to interact with potential
clients, to collect a list of names, and to display your wares. Check SETON’s
website at www.events.seton.com to view some basic trade show accessories.
Considerations:
• Booth space can be very expensive.
• You will need to design and purchase or build an exhibit.
• Be sure to have something that will encourage people to come to your booth,
something interactive or something you can give away.
• Attend potential trade shows before registering for a booth. Each one will be
different.
Sponsorships You can sponsor a conference or an event at a conference and have
your name placed in the program or on the backdrop of the stage. Conference
planners are frequently looking for someone to sponsor breaks, entertainment, or
keynote speakers. We have sponsored the briefcases for two conferences. The first
was as a gift to the speakers. For the second it was for all attendees. In both cases
we had our logo and the association’s logo embroidered on the cases. You could
also sponsor community events, a youth sports team, races, or fund raisers.
Considerations:
• Price can be all over, from a couple hundred dollars to several thousand, depending
on the event and the number of attendees.
• If you are required to provide something, like bags for attendees, be sure they
are the highest quality you can afford.
• Sponsor events that will provide you with the kind of visibility you want.
• If the sponsorship is too costly, find another firm to partner with you.
Radio Talk shows, radio programs, or radio ads are all possible. If you have just
written a book or released some new information, you should be able to schedule
time on one of your local talk radio shows. You could also host your own radio
program. Either of these gives you instant credibility and the ability to reach a very
large audience.
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