Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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Luick tip . . .
If you might use your letterhead as the front page of a bound proposal,
ensure that the left margin will be wide enough to accommodate the
binding system you use.
Once you have figured out your business cards, the rest is easy. Select paper
stock like the card stock you used for your business cards. Have your designer create
letterhead, envelopes, note cards (to jot off a quick note), and mailing labels.
Note that you will probably be able to save money by having your business cards
and stationery printed at the same time. Pay as much attention to your envelopes
as to the other items. Clients will see these first, so ensure that they recognize that
something came from you.
Luick tip . . .
When you print stationery, print cards approximately 33 ⁄4 by 51 ⁄2 inches.
You can use this as a note card inside an envelope or as a postcard and
use the back for the address.
Presentation Materials
If you use presentation materials at seminars, speaking engagements, or even sales
calls, print them on the best paper you can get your hands on and, of course, remember
to put your company name and complete contact information on the
cover. Make it easy for potential clients to reach you. If you have a logo, it should
also be on the cover.
The Name
You have probably selected a name for your company. There are no rules about
naming your company. You should consider two things. Your name should be easy
to remember and it should project the image you desire.
The name of your company should also tell a prospective client something
about what you do. One of my favorites in this category is Toys “R” Us. If your
Marketing Your Consulting Services