Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Considerations:
• Pick a theme, then pick an item. If that doesn’t work, do the opposite. Ensure
that the theme matches the item and create a message. Send a hat with a congratulatory
note that says, “My hat’s off to you . . .”
• Determine the number of recipients and the budgeted amount for each.
• Select something that will stay on your clients’ desks. Fruit is nice, but will they
remember you and that orange next May?
• Take a risk, be a little crazy, have some fun with this one.
Luick tip . . .
Never assume your mailing will meet postal requirements. Always check
with the post office before printing. Always double-check the weight.
Shirts, Briefcases, and Portfolios Have your name printed on items that others
will see. Briefcases and portfolios that you carry with you become an excellent marketing
tool. Shirts with an embroidered corporate logo worn by your team to a
conference or other event keeps your name in front of other attendees.
Considerations:
• High quality is key.
• Shop around; prices vary greatly.
• A first-time set-up charge may be expensive.
• Have enough items personalized so that you can give some away to your clients.
Go to Lunch Lunch, dinner, breakfast, a cup of coffee, whatever the occasion, these
are a great opportunity to share a meal and complete a bit of business. As Americans
we tend to plan lots of things around meals. Business is no exception. Meals
tend to break down barriers and add a personal touch to the work at hand.
Considerations:
• Have your credit card ready so that you can easily pick up the bill without
discussion.
Tools of the Trade: What Works; What Doesn’t? 83