Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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You may also serve on advisory boards or boards of directors for the local hospital,
non-profit organizations, or corporate businesses. This kind of involvement
is a valuable marketing tool—showing that you are in a respected advisory role.
It’s important to note that all of these are opportunities to be around people who
are potential clients. Even more important, however, is the image you project to
others about who you are—someone who cares about your community and your
professional organization, as well as someone whose advice is sought and respected
by others.
MARKETING MESSAGES ON PAPER
Continue your professional look on paper. Your business cards, stationery,
brochures, and other paper products all tell your present clients and potential
clients something about you and your business. They project an image—be sure
it is the one you want. I do not recommend that you purchase the identity packages
that are available at office stores or from catalogs. They are bland and uninspiring
and usually printed on mediocre paper, although a professional image need
not be expensive.
Business Cards and Stationery
Your business card is often the first contact someone has with your business. It is
also the least expensive, yet the most important marketing tool you have. Don’t
take shortcuts. Don’t cut quality to save money. It will cost you in the end. Have it
printed on heavy card stock—at least 80 pound. Use a professional to help you design
your business card and your stationery. You can expect to pay $500 to $5,000
or more for a corporate identity design. Printing will be additional.
There are many philosophies about business cards. Again, you will need to determine
the image you are trying to project. I prefer something that sends a quiet,
professional message. Thus we use gray ink on light gray paper and all lowercase
letters. Some of you will want to add an accent color. You could try some of the
new tactile papers or stick with the classics: laid or linen. If you can, consider at
least two ink colors to add impact. Be sure to include all the pertinent information
and then proof it several times and give it to someone else to proof.
Marketing Your Consulting Services