Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Get Ideas From Others
Exhibit 12.1. Getting Unstuck, Cont’d
• Hold a crazy idea meeting at lunch
• Offer to pay $10 for every idea you use
• Ask your child or someone under ten years young
• Ask your father-in-law
• Ask the librarian
• Ask a cab driver
• Start talking with someone, anyone, and ask the individual to challenge
you and push you to continue
Time-Related
• Establish a completion time
• Break the task into small parts; assign a reward to the completion of
each
• Establish a portion that must be done by a certain time. If successful,
you quit; if not, work another hour.
Get Crazy
• Wear a costume to work
• Read only the ads in a magazine
• Watch TV with the sound off
• Blindly choose a word from the dictionary and list twenty-five ways it’s
related to your need
• Play a computer game
• Visit an arcade
• Read children’s books
Stimulate Your Senses
• Eat an unusual fruit
• Eat chocolate
• Use an air scenting machine
• Burn a scented candle
• Go to sleep
(Continued)
Lists, Plans, and Last-Minute Advice: Where’s Your Opportunity? 249