Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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• Select something that is easy to eat while doing business.
• If you select the restaurant, call ahead for reservations; even request a table in
a quiet, out-of-the-way spot.
• If you are familiar with the restaurant, make suggestions to your guests.
Make a Telephone Call Like the movie E.T., call home. It is critical to stay in touch
with clients, colleagues, potential clients, friends, competitors, vendors, suppliers,
and a host of others. Keep a list of who you need to call and then stay on top of
your calls.
Considerations:
• Stay in touch with others and you will have a natural network.
• Keep updated telephone numbers in your Day-Timer or your PDA so that you
can call while waiting in an airport or on a long taxi ride.
Customer Appreciation Programs Have a plan to specifically thank your customers
and tell them how much you appreciate their business. It can be tied to
some of the other ideas on this list, such as gifts at various holidays. It could also
be a standalone event where you invite your top customers to a dinner party, or
you could tie it to business and invite them to the rollout of a new program you
will introduce to the public in the near future.
Considerations:
• You could develop a customer-of-the-month award, providing an engraved
plaque to each one.
• Keep programs simple and measurable.
• Do it with class.
Prospecting Letters This is a letter that introduces you to your client and tells your
client how you think you could work together. I recommend personalized letters
for each organization. Any letter that tries to address a large number of potential
clients will be tossed in the trash. If you are going in that direction, I suggest you
use a flier, as described in the promotional marketing tools. Prospecting letters are
Marketing Your Consulting Services