Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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a niece or nephew or grandchild. You can always “rent” a kid from someone in the
neighborhood. The idea is to find a playmate. You might remember that a NASA
space telescope problem was solved while the scientist was playing with his child’s
Tinkertoys®.
Now you’ve got the kid, what can you do? Try crayons, Pla-Doh® clay, or bubbles.
Build something (fort, truck, house, dog, castle) with anything (blocks, snow,
sheets, straws, Legos®, or dirt). Play with a yo-yo, jacks, Nerf® ball, Frisbee®, or a
jump rope. Learn to juggle or teach the child to whistle. Go fishing or camping.
Pretend you’re a bird or a dinosaur or a dump truck. Take a trip to the library or
a toy store. Go for a walk around the block, checking all the sidewalk cracks, tree
bark, and clouds along the way.
While you have a captive audience, why not involve the child in your idea? Present
it in a simple way and then ask for advice or ideas. Maybe you will get a series
of “Why’s?” That’s good. Follow the child’s thought process and you may hear questions
that you should have asked yourself.
Your Challenge Buy a box of crayons. Not just any box of crayons. Buy the big box
with sixty-four crayons or buy some of the new glitter, metallic swirl, scented, fluorescent,
color-change, or any of the others that are on the market today. Heck, why
not buy one of every kind? After all, they are deductible as a marketing expense.
Now sit down and start to doodle for at least twenty minutes. During that time let
your mind wander on any pleasant thought you desire. What’s the goal? Uh uhh!
No goals. Just see what happens. And whatever it is, it will be the correct answer.
Luick tip . . .
Go to your local bookstore and browse through the creative book section.
Then go to the children’s section and page through a few of the picture
books. This should spark a few creative ideas.
Ten Successful Marketing Campaigns
You may be asking, “But do these techniques work?” The answer is a resounding
“Yes!” Listed here are ten successful uses of the techniques by many consulting
firms and training suppliers that you will most likely know by name. Although
Marketing Your Consulting Services