Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

• I promise to teach you creativity tools that will help you to invent your own
clever marketing ideas.
• But most of all: I promise practical.
I will live up to my promise to make this book practical and easy-to-use. And I
will fill it with the kind of useful guidance, practical ideas, special consulting considerations,
and creative tips I think you want.
“Practical and fun is just what I need,” you say, “but I can’t wait! I need to do
something today!”
BUT I NEED TO DO SOMETHING TODAY
You will find hundreds of ideas throughout this book that you can implement immediately.
If that is your main reason for picking up this book, here are a fast fourteen
marketing ideas. Select one and do it today.
What about a plan? What about research? What about determining the best way
to invest my marketing dollars? Yes, planning will save you money and a focus on
your niche will save you time. But neither will guarantee your success. You should
have a “market all the time” mindset. But if you are not doing any marketing and
you need to do something today, any one of these ideas will get you started as you
read the rest of the book. Most of these fourteen ideas will require fewer than eight
hours of your time. Most of these fourteen ideas cost little or no money.
Fast Fourteen to Do Today
1. Print mailing labels for fourteen of your best clients; then purchase fourteen
appropriate (funny, thank you, thinking of you) cards from your local card
shop. Write a sentence or two in each and mail them off.
2. Find a great article in a recent business magazine issue. Purchase fourteen
copies of the magazine and mark the article with a Post-it ® and a note from
you. Send it to fourteen potential clients.
3. Attend your next professional or service organization meeting. Select fourteen
people and give each person two business cards—one to keep and one
to pass on.
4. Call people you know and ask them to suggest others you might help. Do
not stop until you have fourteen names and phone numbers.
Preface xxv