Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Other Collaboration
• Work with Dan on developing products
• Work with Dan to open Richmond
• Work with anyone who requests my assistance
• Begin a monthly circulated contact list to keep all consultants informed of
everyone’s activities
Example 2
New Clients
July–first three weeks
• Develop list of top thirty organizations in Tidewater, Williamsburg, and Richmond
area that I want to target for new clients
• Get names, addresses, positions, and phone numbers
• Resources—Hampton Roads Quality Management Council roster, Richmond’s
Quality Council Roster, Virginia magazine, and Monday’s Business
Section
• With Carol’s help, devise a “phone call—then mail—then phone—then
(hopefully) initial meeting” approach for each one with regular follow-up
after that
• Identify present friends and business acquaintances for personal introductions
where possible—Jack Perry and others
July 26–August 27
• Work on ten potential clients from the list of thirty to develop a relationship
utilizing the phone-mail-phone-meeting follow-up system
August 30–September 30
• Work on the next ten potential clients from the list of thirty
Lists, Plans, and Last-Minute Advice: Where’s Your Opportunity? 261