Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

READING LIST
Beckwith, H. (1997). Selling the invisible: A field guide to modern marketing. New York:
Warner Books.
Bellman, G.M. (2002). The consultant’s calling (2nd ed.). San Francisco, CA: Jossey-Bass,
Inc.
Biech, E. (1996). The ASTD trainer’s sourcebook: Creativity & innovation. New York:
McGraw-Hill.
Biech, E. (1999). The business of consulting. San Francisco, CA: Jossey-Bass/Pfeiffer.
Biech, E. (2001). The consultant’s quick start guide. San Francisco, CA: Jossey-Bass/Pfeiffer.
Biech, E., & Byers-Swindling, L. (2000). The consultant’s legal guide. San Francisco, CA:
Jossey-Bass/Pfeiffer.
Block, P. (2000). Flawless consulting (2nd ed.). San Francisco, CA: Jossey-Bass/Pfeiffer.
Carucci, R.A., & Tetenbaum, T.J. (2000). The value-creating consultant. New York:
AMACOM.
Connor, D., & Davidson, J. (1997). Marketing your consulting and professional services.
New York: John Wiley & Sons.
Crandall, R. (1996). Marketing your services: For people who hate to sell. Chicago: Contemporary
Books.
Debelak, D. (2000). Streetwise marketing plan: Winning strategies for every small business.
Holbrook, MA: Adams Media Corporation.
Decker, S. (Ed.). (1997). 301 do-it-yourself marketing ideas. Boston, MA: Goldhirsh
Group, Inc.
Fisher, D., & Vilas, S. (1995). Power networking: 55 secrets for personal & professional success.
Austin, TX: Mountain Harbour Publications.
Fox, J.J. (2000). How to become a rainmaker. New York: Hyperion.
Franklin, R. (1996). The consultant’s guide to publicity: How to make a name for yourself
by promoting your expertise. New York: John Wiley & Sons.
Godin, S., & Peppers, D. (1999). Permission marketing. New York: Simon & Schuster.
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