Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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As you are looking for information about companies you have targeted, you
may come across other companies that you did not think of earlier. I highly
recommend that you start a company profile for each of them as well. Remember,
this is round one of a continuous process. Even if you do not continue to gather
information about every company this time, having new candidates will give you
a jump-start on round two.
At the Library You will probably not find all the information you need on the web.
You may be able to find additional information at your libraries. Yes, that is plural.
Your public library is a good start. You should also check out Department of
Commerce libraries and university business libraries.
Luick tip . . .
Become good friends with your local librarians. They can lead you to
resources you never knew existed.
If you are looking for a local company, check the local business magazines,
journals and periodicals, local business newsletters, local newspaper, the city
directory, manufacturer and business directories, and any other resources available.
Each of these has an index that makes it easy to research a list of clients in
a couple of hours. Several specific sources you may wish to ask for by name
include:
• The Advertising Red Book—provides a considerable amount of information,
including key executive names, company size, subsidiaries, and nature of the
business.
• Thomas Register—indexed by industry, provides detailed information about
each company to categorize companies within an industry.
• The Over the Counter 1000—published by Monitor Publishing, a directory of
the people who manage the one thousand younger growth companies in the
United States. Check other directories published by Monitor.
Marketing Your Consulting Services