Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

3. Marketing is expensive and takes a great deal of time if you are going to do it
right.
4. I am just getting started and already have more work than I can handle, so
marketing now would be a waste of my time.
5. Marketing is a mystery to most people, and the techniques must be studied
carefully before developing or implementing a plan.
6. Selling will ruin the professional image my partners and I have created.
7. My clients already know what we do, so there is no reason to market.
8. Marketing on the web is only for big consulting companies.
9. It’s best to hire an outside firm to develop your marketing plans.
10. Word-of-mouth marketing is the only thing a consultant must do.
Many consultants have some or all of these thoughts. It should be clear that
each of these statements is false or mostly false, but why are they false? Let’s explore
some of the reasons.
1. Yes, it is critical that you do a superb job for your client, but marketing is
more than a peripheral part of what a consultant does. No marketing; no
work. Do remember that one of the best things you can do is to get your satisfied
clients to provide referrals for new business for you. So if you do good
work, ask for more business. That’s marketing.
2. Consultants are busy. You need to put your plan on paper or you will not do
what needs to be done.
3. This book is filled with fast, easy, and free marketing techniques and ideas.
4. Eventually that work will be completed and then what will you do? The most
important time to market is when you are too busy to do so.
5. Like most topics, marketing is filled with theory. You do not need to know
all the theory to start. In fact, you will learn throughout this book how much
you know already. Marketing can be practical. It is common sense with a
dash of creativity thrown in for fun.
Marketing: What’s It All About? 9