Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

Paper Products Your paper products (stationery, business cards, envelopes, labels,
note cards) are listed first because this is usually the first thing consultants think
about as they start their businesses. And you should, too. Your business cards and
other paper products often project the first image to your clients, so they may also
be the most important marketing tool you have. With this level of importance to
your business, do not skimp on quality or design. Since we covered this in Chapter
Four, you know how important this marketing tool is to your image.
Considerations:
• Hire a professional designer to help you.
• Order twice as many cards as you think you will need and hand them out to
everyone.
• Remember that your envelope is as important as your business card; carry the
design through.
• Have cards printed for all of your staff, including your receptionist, and encourage
them to hand them out to everyone they meet.
Deliver Conference Presentations or Speeches Organizations and associations frequently
need interesting, educational, motivational, or entertaining speakers to address
their employees or members at conferences or special events. This is one way
to establish yourself as an expert in your field. You can register with speakers bureaus,
who will charge a booking fee, to help get your name and your special area
of expertise in front of organizations. Speeches are typically thirty to ninety minutes
in length.
Considerations:
• Contact the National Speakers Association to learn more about speaking opportunities
and to get expert advice.
• This is a great opportunity to put yourself in front of a large audience to
demonstrate your talent.
• It requires considerable skill to develop and deliver a speech; speaking is not the
same as training.
• Plan a significant amount of time for developing and practicing your speech.
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