Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

6. List your company in free directories.
7. Submit a proposal to speak to an industry conference.
8. Begin to pass out two business cards to everyone you meet: one to keep and
one to pass on.
9. Be a guest on a local talk show.
10. Do such a great job for your clients that they will want to market for you.
The next chapter introduces prospecting for new clients: the transition from
your marketing plan in this chapter to selling your services.
MARKETING: TAKE ACTION
1. Review the three Cs of marketing: Commitment, Consistency, and Creativity.
Identify three things you need to remember about each as you develop
your marketing plan.
2. Your marketing plan should be fun to develop. To generate some ideas of
what you can do, use this list of nouns to get your creative juices flowing:
business cards, letters, seminars, television, speeches, brochures, conferences,
articles, clubs, postcards, network, lunch, e-mail, Internet, directories, mailings,
trade show, ads, news releases, friends, past bosses, books, phone calls,
associations, journals, direct mail, newsletter, stunts, greeting cards, telemarketing,
logo, competitors, church, community college, parties, civic organizations,
radio, newspapers, free presentation, press release, celebrations,
congratulations notes, holidays, pictures, charity, rumors, awards, testimonials,
audiotapes, interviews.
Select a noun and brainstorm a list of marketing actions you could conduct.
Each has many possibilities. For example for “newspapers,” you could:
• Survey twenty industry leaders and publish the results in a newspaper.
• Interview a well-respected person at a conference and submit the article
to the newspaper’s business section.
Your Marketing Plan: Can You Market on a Shoestring Budget? 135