Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

General Questions
Exhibit 8.1. What to Ask Potential Clients
1. What does your company (division, department) value most?
2. What are your company’s (division’s, department’s) vision and
mission?
3. What is your strategy to achieve your vision and mission?
4. What are your company’s (division’s, department’s, leadership team’s)
strengths?
5. What’s going well for your company (division, department, team)?
6. What are the greatest challenges you are facing?
7. What prevents you from achieving your goals (objectives, mission)?
8. Where is the greatest need for improvement?
9. What prevents you from making that improvement?
10. Describe the communication process. How well does it work?
11. What experience have you had working with consultants?
12. What kind of provisions do you have for training?
13. If you had one message to give your president (CEO, board, manager),
what would it be?
14. What have you heard about our services?
15. Are you aware of the work we’ve completed with other organizations?
16. How would our services help your organization?
17. What past experiences have you had with other consultants?
18. Who usually makes scheduling decisions?
19. What should I have asked, but didn’t?
(Continued)
Selling Services: How Do You Sell You? 167