Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

• Create work that asks you to be your better self. Do not build a role for yourself
that is so artificial that you have to put it on each day like a lead suit.
• Respect and care for your clients. It is possible to make a living while disliking,
punishing, or ridiculing your clients, but you cannot make a good life.
• Take good care of yourself. You cannot serve your clients well by living and
working in ways that conflict with what you would advise them to do.
• This choice is about life first, not work. Create a life for yourself; use this work
to help you do that.
Well, at least I hope that’s what I say to people. When I follow my own guidance
(I often do not), I live a better life, do better work, and more clients invite me back.
Some of the best marketing I’ve done is based on the advice I give to others: Build
a practice that is a part of the life you want to create.
Succeeding in this work means finding and keeping clients, no small feat—especially
in today’s world where the marketplace is filled with consultants parading,
displaying, and revealing their wares. There are more consultants than ever before,
all acting like they know what they are doing. Your challenge is to know what you
are doing, to find clients who value what you do, and to consult in a way that fits
with your larger life. Use this work of consulting to become your better self.
March 2003 Geoff Bellman
Author, The Consultant’s Calling
Foreword xxi