Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

My management plan suggests:
• Amount of time I have available for marketing is ________________________.
• Amount of expertise I have for marketing is ____________________________.
• Other expertise I have available to me is _______________________________.
• Kind and amount of expertise I will call upon is _________________________.
• Ideas for managing the time required to implement marketing: _____________
_______________________________________________________________.
Define Your Company’s Customer Base
Defining your company’s customer base will clarify the kind of customers you now
serve. You should begin thinking about whether you have limited yourself through
size, industry, or scope of work. You will want to think outside these parameters
when you create a new marketing plan for your consulting business.
Companies Who are your current customers? How many clients do you serve
now? Who are you serving in those companies? Which departments and/or divisions
are you serving? Who are your potential customers? How satisfied are your
customers?
Corporate Demographics What is the size of each of the companies you serve?
Where are your customers located?
Customer Demographics At what level of the organization are you working? Are
you working with individuals, teams, departments, or the entire company?
Industry What industry or industries are you targeting? Are you in a stable, growing,
or declining industry? What is the primary geographic location of the industry?
How are the companies you serve perceived in their industry?
Future What is occurring now or is expected to occur in the future that will affect
your business? How will it affect your business? Is this a negative or a positive
change? What is the size of the entire potential market? What percent do you expect
to penetrate?
Internal Assessment: What’s Your Company’s Marketing Success? 25