Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

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• Produce just enough brochures; don’t let a printer convince you to print five
thousand (for just a small difference) if one thousand will do. Most likely they
will need to be updated by the time you get through one thousand.
• Pitch brochures that are dated; it’s better than outdating you or your business.
A brochure is a serious decision for a consultant. It sends one of the strongest
and longest-lasting marketing messages. It should represent you and your business
in the best way possible. If you can’t do it well, don’t do it at all. Your brochure
should project professional confidence—both in how it looks and in what it says.
Less Expensive than a Brochure
What if you are just starting out and you cannot afford to hire a designer to assist
you? You could go to your local college and hire a design or marketing student.
Professors are often looking for projects for their classes. In this case the brochure’s
schedule will conform to the class, not to your needs. One thing to remember, if
you do have a student or the entire class working on your brochure, logo, business
card, or whatever, you will need to be the expert in the content. Unlike a professional
designer, you cannot count on students to pull out of you the powerful message
you want to send. One last thing, realize that in the end you may not like the
final product at all. Professional designers will ensure that they are heading in the
right direction by discussing options and gathering input from you along the way.
Students or a class may not have the kind of experience and expertise needed to
deliver an acceptable product that delights you.
A second option if money is short is to print a one-sheet promotional flier. You
may choose a tri-fold design or a single page. Keep a single page short. Nevertheless,
remember to put all essential information on the front, that is, who you are,
what you do, and how to reach you. Busy prospects may skim the front and make
an instant decision. The following hints will help you produce a useful tool. Use
bold headers to help them key in on what’s important to them. Identify what you
do, the benefits you provide, and some of the clients you have served. Add credibility
by including your credentials, certifications, and awards. You may want to
add your company’s vision and mission statements. Add testimonials from satisfied
clients who rave about your work. If you include a photo, you might consider
an action shot instead of simply a head shot.
Marketing Your Consulting Services