Marketing Your Consulting Services.pdf - epiheirimatikotita.gr

MARKETING: TAKE ACTION
1. Think about your retention strategy. What percent of your work would you
like to be repeat work and what percent would you like to be new work?
Make a case for why you have chosen this breakdown.
2. List what you do to build relationships with organizations. Determine
whether you need to do more. If so, select three things you will do over the
next six months with specific clients. Now schedule these events with yourself
in your Day-Timer or on your PDA.
3. Review the communication styles information. What do you think your style
is? What do you think your most important client’s communication style is?
What do the similarities and differences tell you about what you should do to
build that relationship? Do this same analysis with other clients.
A Client in Hand Is Worth Ten in Your Plan: Will Your Clients Market for You? 211