Adopted Budget FY 2018-2019

General Fund
Office Of Communications
www.exploremcallen.com
Performance Measures
Actual Goal Estimated Goal
FY 16-17 FY 17-18 FY 17-18 FY 18-19
Inputs:
Number of full time employees 8 8 8 8
Department Expenditures $ 689,403 $ 749,304 $ 750,233 $ 768,106
Outputs:
Citizen's
City Commission 23 23 22 23
Public Utilitly Board shows 23 23 22 23
Public Service Announcements 200 200 53 70
Vignettes 80 80 83 83
Live Shows 25 25 30 35
Special Event Production Videos 45 45 48 50
Website Stories 1,500 1,500 3,000 3,100
Photos 20,000 20,000 10,000 10,000
Special Event Planning 50 50 40 45
All other shows 230 230 240 225
Total duties 5,400 5,400 6,000 6,000
Total shows 345 345 358 360
Effectiveness Measures:
Percentage of citizens rating of public info
services as good or excellent exceeds 70%
61 61 63 65
Percentage of citizens who visit the City of
McAllen website exceeds 55% 30 30 30 30
Efficiency Measures:
Number of man hours to produce a regularly
occurring talk show (15 minutes or longer)
3 3 3 3
Number of man hours to update City of
McAllen websites 3 3 3 3
Number of man hours to work on a Public
Information duty 3 3 4 4
Computer hours to load a file (show) into the
play list 10 Minutes 10 Minutes 15 Minutes 15 minutes
Total expenditure per duty $ 137 $ 137 $ 126 $
126
Total expenditure per show $ 2,139 $ 2,139 $ 1,256 $ 1,256
Department expenditures per capita $ 4.93 $ 5.34 $ 5.25 $ 5.29
Description:
The Office of
Communication
produces the City's 24
hour cable channel,
17.12, McAllen.net,
ExploreMcAllen.com
and operates social
media sites for the
City and some of its
departments, markets
and promotes the city
through
advertisements,
campaigns and media
relations. This office
is also responsible for
special event planning,
writing and
distributing press
releases and
information to the
media, filming special
events, producing
PSA's and videos
about McAllen and
shoots photos at
events and internally
for departments.
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