DEN SOCIALE KONSTRUKTION AF IDÉER - Københavns Universitet

• How the use of different semiotic resources is a reduction of complexity.
• How ideas are constructed by a bisociative blending process, where participants combine
different elements into something new.
In response to the third question, the thesis shows:
• How ideas are proposed by idea-proposal-formats:
o Question format
o Imagination format
o Stance-taking format
• How ideas are met with disaffiliation by idea-critique-formats:
o Framing format
o Attack format
o Silence format
o Self-initiated format
• How critiqued ideas are met with management-formats:
o Refutation format
o Change format
• How ideas are met with affiliation by accept-formats:
o Extreme Case Action Package format
o Echo-answer format
o Minimal response format
The overall conclusion is that ideas are sequentially developed by participants’ multimodal
accomplished co-constructions. This conclusion is thus a reply to a simplistic communication
theory in most creativity research. In response, the thesis develops a new theoretical modal that can
be used to study the first fuzzy front end of innovation. The model is called Multimodal Interaction
analysis and it describes ontology, epistemology, methodology, metaphor, relevance and relation to
an overall innovation theory. Thus, although the thesis is descriptive in its scope, analysis and
conclusions, it still has prescriptive perspectives: ideas should be considered and developed as
social constructions and participants should systematically use a wide range of semiotic resources.
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