MICHAEL DEMPSEY - Cranfield University

Cognitive rules and culture
UNISON's internal and external objectives and
priorities.
• co-ordinate functions and activities across the
union to ensure effective campaigning, integrated
working and efficient delivery of key services to
regions, branches and members.
• work to build UNISON's public profile and external
influence.
• communicate the work and achievements of the
union to our members and staff;
• ensure regular communications with staff and
between managers and staff.
• provide effective mechanisms for developing staff
and involving them in decision making.
• develop good management practice.
• develop performance, standards and mechanisms
for monitoring and evaluation.
The senior management group in partnership with the lay
leadership, aims to
• deliver an organisational strategy which ensures
that resources are deployed to achieve the agreed
core priorities under UNISON's six objectives
• ensure that the ability or opportunity to recruit and
retain members is reflected in all our work.
• develop the commitment and potential of all staff.
• ensure that equality and anti discriminatory
considerations underpin all of the work of the
union.
• develop UNISON's public profile and external
influence.
• ensure that the needs of members and activists
drive our work agenda and not the internal
bureaucracy.
• ensure that as far as possible the national head
office will be strategically focused with operational
work and the necessary resources devolved to
regions and branches.
• keep central overheads at national and regional
levels as low as possible so as to maximise
resources deployed on providing direct services to
members.
• deliver the introduction of a system of performance
management, with service standards and
indicators so as to monitor and evaluate whether
resources are being deployed efficiently and
effectively (UNISON’s Senior Management.
Document for staff, managers and lay members.
Undated)
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