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MICHAEL DEMPSEY - Cranfield University

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factors do comprise a limitation, the richness of the data actually<br />

collected renders this less of a concern than it might have been.<br />

It was always a worry that researching UNISON would lay the<br />

researcher open to charges of bias. As is evident from the data, some<br />

of the interviewees approached the interviews in very familiar fashion.<br />

But the vast majority of the data was in many cases surprising and<br />

novel – in some cases highly impressive. Just reading the data leaves<br />

the researcher in a state of admiration for the interviewees and what<br />

they are trying to do. This suggests that they have felt able, for<br />

whatever reason, to be comfortable being interviewed and therefore<br />

able to unburden themselves. The reader can judge this also as a<br />

result of the extended quotations presented, specifically to guard<br />

against accusations of bias. This is a limitation which it is right to raise<br />

but, it is submitted, difficult to substantiate.<br />

As suggested above, it is hoped that the rigour of the research process<br />

has guarded against limitations which might have affected the quality of<br />

the research and of its outcomes.<br />

10.7. IMPLICATIONS FOR PRACTITIONERS<br />

The fact that managers have been identified where no managers have<br />

boldly gone before suggests that unions who wish to understand how<br />

to improve the way they are managed, who wish to know about any<br />

distinctive features of trade union management or the particular<br />

characteristics of trade union managers will find this research of great<br />

interest. One manager said that the absence of any material helping<br />

him to know how to manage in a trade union was ‘scary’.<br />

This study has suggested that trade union managers typically have a<br />

people orientation but they are not attuned to undertaking the full range<br />

of managerial activities, particularly activities relating to conduct or<br />

performance management. This suggests that management training<br />

which identifies the links between managers’ personal values and the<br />

values required of a trade union manager could be of particular value.<br />

This is all the more the case when management training in the case<br />

study unions does not appear to be as extensive as it might be.<br />

In three other areas, practitioners might find benefit. First, there does<br />

not seem to be a predisposition to developing communications<br />

strategies. This is somewhat extraordinary in individuals who are<br />

continually considering how best to communicate externally. Yet some<br />

people suggest that it is almost impossible for a manager to overcommunicate.<br />

Secondly, attending to the management of trade union mergers has<br />

been identified as something of potential importance. New mergers are<br />

going to occur – one, almost certainly, will see UNiFI merge with<br />

Amicus and the Joint General Secretary of UNiFI, in an informal<br />

407

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