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Proceedings of the 12th European Conference on Knowledge ...

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Company discussed in<br />

Working <strong>Knowledge</strong><br />

(Note 1)<br />

Current status <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

company (Note 2)<br />

40 *Mobil Oil Operating<br />

Gary R Oliver<br />

Key knowledge example or insight from Working<br />

<strong>Knowledge</strong><br />

(Note 3)<br />

Expertise under politics influence codificati<strong>on</strong> and<br />

coordinati<strong>on</strong><br />

41 *M<strong>on</strong>santo Operating Comm<strong>on</strong> definiti<strong>on</strong>s for codificati<strong>on</strong> and c<strong>on</strong>solidati<strong>on</strong><br />

42<br />

*Nati<strong>on</strong>al<br />

Semic<strong>on</strong>ductor<br />

43 Nati<strong>on</strong>sBank<br />

Operating <strong>Knowledge</strong> sharing with <strong>on</strong>e and many s<str<strong>on</strong>g>of</str<strong>on</strong>g>tware tools<br />

Evolved into Bank<br />

America<br />

Project to c<strong>on</strong>solidate knowledge<br />

44 NEC Operating<br />

Faster model changes; Mobilising knowledge produces<br />

better results than robots<br />

45 Nissan Operating<br />

Combining different ideas, skills and values creates<br />

innovati<strong>on</strong><br />

46 *NYNEX<br />

Evolved<br />

Veriz<strong>on</strong><br />

into<br />

<strong>Knowledge</strong> brokering<br />

47 *Owens-Corning Operating Librarians create navigati<strong>on</strong> tools<br />

48 Polaroid Ceased Founder dominates <str<strong>on</strong>g>the</str<strong>on</strong>g> firm’s knowledge market<br />

49 Raychem Operating Database <str<strong>on</strong>g>of</str<strong>on</strong>g> employees willing to share informati<strong>on</strong><br />

50<br />

*Sandia Nati<strong>on</strong>al<br />

Laboratories<br />

Evolved into Martin<br />

Marietta now<br />

Lockheed Martin<br />

<strong>Knowledge</strong> c<strong>on</strong>servati<strong>on</strong> programme<br />

51 Sears Operating<br />

Ignore Wal-Mart retailing changes until forced by<br />

declining sales<br />

Operating as an<br />

52 *Sematech<br />

associati<strong>on</strong><br />

member<br />

companies<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g><br />

Structures to support knowledge transfer<br />

53 *Senco Products Operating Understand failures <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge in decisi<strong>on</strong>s<br />

54 *Sequent Computer Acquired by IBM CKO role in capturing and leveraging knowledge<br />

55 Sharp Operating<br />

Research knowledge routinely transferred to business<br />

units<br />

56 Silic<strong>on</strong> Graphics Operating Created internal knowledge repository<br />

57 *Skandia Operating Measure <str<strong>on</strong>g>the</str<strong>on</strong>g> ec<strong>on</strong>omic value <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge<br />

58 Standard Life Operating Uses sources <str<strong>on</strong>g>of</str<strong>on</strong>g> competitor knowledge<br />

59 Sun Microsystems Acquired by Oracle Created internal knowledge repository<br />

60 *Teltech Operating External expert systems<br />

61 *Texas Instruments Operating Re-use <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge<br />

62 *3M Operating Encouraged private research<br />

63 *Time Life<br />

Evolved into Time-<br />

Warner<br />

Quality and depth <str<strong>on</strong>g>of</str<strong>on</strong>g> informati<strong>on</strong><br />

64 *US Army Operating After acti<strong>on</strong> reviews<br />

65 Verif<strong>on</strong>e<br />

Acquired by<br />

Hewlett-Packard<br />

Circulate stories <str<strong>on</strong>g>of</str<strong>on</strong>g> excellence in acti<strong>on</strong><br />

66 Wal-Mart Operating Orchestrating core competencies<br />

Acquired by<br />

67 Wang Laboratories<br />

Getr<strong>on</strong>ics <str<strong>on</strong>g>of</str<strong>on</strong>g> The<br />

Ne<str<strong>on</strong>g>the</str<strong>on</strong>g>rlands after<br />

bankruptcy<br />

Failed to adapt<br />

68 World Bank Operating<br />

Dispense knowledge as well as m<strong>on</strong>ey to improve<br />

developing countries<br />

69 Xerox PARC Operating<br />

Failure to capitalise <strong>on</strong> innovative use <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge;<br />

Establish competency groups<br />

70 *Young & Rubicam Operating<br />

Managing knowledge is <str<strong>on</strong>g>the</str<strong>on</strong>g> resp<strong>on</strong>sibility <str<strong>on</strong>g>of</str<strong>on</strong>g> all knowledge<br />

workers<br />

71<br />

Zildjian<br />

Company<br />

Cymbal<br />

Operating Trade secret formula for metal compositi<strong>on</strong><br />

Explanatory Notes to Table 1<br />

1. An * indicates <str<strong>on</strong>g>the</str<strong>on</strong>g> company is <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> 31 companies identified by D&P in <str<strong>on</strong>g>the</str<strong>on</strong>g>ir acknowledgements (p.<br />

xxiv). However, <str<strong>on</strong>g>the</str<strong>on</strong>g> original research program comprised “about twenty-five client companies” (p. xxi).<br />

2. Status is categorised as <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> operating, ceased, evolved, acquired or merged.<br />

3. Specific examples or insights are found in more than <strong>on</strong>e company.<br />

In total, <str<strong>on</strong>g>the</str<strong>on</strong>g> same 71 companies feature in both <str<strong>on</strong>g>the</str<strong>on</strong>g> 1998 and 2000 editi<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> WK. Since <str<strong>on</strong>g>the</str<strong>on</strong>g> reissue<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> WK retained <str<strong>on</strong>g>the</str<strong>on</strong>g> same text as <str<strong>on</strong>g>the</str<strong>on</strong>g> original it will be argued that D&P saw no need to amend or<br />

720

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